Short-form vertical video social platforms are here to stay.

We are not going to turn back the clock. I say this as someone who doesn’t use TikTok.

The only semi-realistic (and I use this term very casually) option would be some sort of radical, never-seen-before change in our global societal and socioeconomic models. The dynamics of short form video social media will be the least of our concerns in such a scenario.