Stuart Thompson has monitored right-wing media since 2020. He watched 47 hours of video on Rumble for this article.
As soon as President-elect Donald J. Trump won the presidential race, influencers on Rumble, the right-wing alternative to YouTube, flooded the platform with a simple catchphrase: “We are the media now.”
The idea seemed to capture a growing sense that traditional journalists have lost their position at the center of the media ecosystem. Polls show that trust in mainstream news media has plummeted, and that nearly half of all young people get their news from “influencers” rather than journalists.
If Rumble was the media now, I wondered what it would be like to consume an all-Rumble diet. So on Nov. 18, about two weeks after the election, I deleted my news apps, unsubscribed from all my podcasts and filtered all my newsletters to the trash. And for the next week, from early morning till late at night, I got all my news from Rumble.
…they fixated on a cast of perceived enemies to blame for America’s troubles — from Democratic politicians to TikTok personalities to Republican adversaries.
Just a few hours into the experiment, it was clear that I was falling into an alternate reality fueled almost entirely by outrage…
I received a statement from Tim Murtaugh, a representative for Rumble who was also Mr. Trump’s communications director for his 2020 campaign. He said: “The New York Times and its fellow legacy media outlets have lost their monopoly on deciding what information people can have, so of course they’re rushing to attack Rumble, a key alternative in the news marketplace.”
‘You’re going to become part of the show.’
After watching Rumble nonstop for days, I realized this very article was likely to fuel its own cycle of outrage on the platform. But I was surprised when that happened before it was even published.
I wrote to everyone mentioned in the article to ask for their perspective about Rumble and its popular shows, but few replied. Instead, people like Russell Brand, the former actor turned political commentator, took one of my emails and made an entire segment out of it. Mr. Bongino called me “public enemy No. 1” and claimed my story would focus on Rumble’s fringiest voices in a bid to get the site banned.
“Don’t ever email us,” he warned. “Don’t. Because you’re going to become part of the show.”
Mr. Pentland, the co-host of “The Roseanne Barr Podcast,” posted the email I sent him to his X account. Rumble’s chief executive reposted it, then Elon Musk reposted that to his more than 200 million followers.
P.S.: Glenn Greenwald discussed this article, so I decided to share it with y’all.
The ridiculous part isn’t dropping MSM, which is unequivocally captured by the plutocracy and anti-consumer/worker interests, but the fact that people are switching to “influencers” and pundits who are not journalists and frequently know-nothing morons at-best; psychological warfare operatives at worst.