Isn’t it still useful to stop leaving any further footprints?

Sure, Google might know I like to read classic literature, but maybe one day I’ll switch over to some other category of books; isn’t it advisable to not tell Google about this switch? People and their preferences change, and advertising data is useless if not up to date.

Commenting because occasionally I also feel this way - you’re fighting against conglomerates who employ a lot of people, most of them the smartest people in their field, to hone and polish the information they have about us. What could we, as a layperson, even hope to do against this much opposing current? But eventually I come around to realise that we too are slowly getting better at this, that we also have smart people fighting on our side.