While some gamers are getting older the number of players does keep increasing with newer generations like alpha picking up controllers. Many millenials and older zoomers may have more disposable income but also much less time to play, backlogs of hundreds if not thousands of games and bunch of good old games they just keep coming back to.

However gaming doesnt exist in a bubble. Social media platforms, streaming services are also competing for our attention. The whole entertainment market is so saturated that only ways to increase profits is to enshittify or win marketshare from competition.