A company isn’t successful in hyper capitalism unless they are accelerating the growth of their profits every year. They have to sell more products to existing users, acquire new paid users, charge more for their existing products, or they’re considered unsuccessful. The model literally assumes a constant infinite exponential growth of the human race where success can only be achieved if every human alive is paying for every product offering possible, buying every upsell and microtransaction, freely giving their data to be sold so that more useless products can be created at minimum cost and sold at maximum price. But also hyper capitalism lobbies for less benefits, lower pay, etc. It inevitably collapses into neo-feudalism or just slavery