It’s because fastfood places need to compete on either value or quality. They can also try to do both by primarily aiming to convey quality and having a special menu or set of offerings that promise the same quality but at a better price.
Wendy’s mostly brands themselves as quality focused as compared to other fast food places. So their “good deal” offering has to promise to offer the same quality at a lower price, which means smaller. So they call it big to camouflage that it’s actually smaller.
They call the tiny one a “biggie bag”?
They really don’t want to let on that small burgers are available, do they?
It’s because fastfood places need to compete on either value or quality. They can also try to do both by primarily aiming to convey quality and having a special menu or set of offerings that promise the same quality but at a better price.
Wendy’s mostly brands themselves as quality focused as compared to other fast food places. So their “good deal” offering has to promise to offer the same quality at a lower price, which means smaller. So they call it big to camouflage that it’s actually smaller.
I’m not asking for an explanation, I’m criticizing.
I already know very well that you people like to explain why it makes sense that things are screwed and backwards.
What do you mean “you people?” Racism.
After the 2024 election I’m 100% “racist” against Americans. Enjoy 2025.