Copilot on a TV might just be an AI gimmick.

LG and Samsung have both announced their 2025 smart TVs at CES this weekend, and some of them will include access to Microsoft’s Copilot AI assistant. Both TV manufacturers are chasing the artificial intelligence hype train with dedicated AI sections on their smart TVs that include a shortcut to a Copilot web app.

LG is adding an entire AI section to its TVs and rebranding its remote to “AI Remote,” in an effort to sell consumers on the promise of large language models. While it’s not clear exactly how Copilot works on LG’s latest TVs, the company describes access to Copilot as a way to allow users to “efficiently find and organize complex information using contextual cues.”

LG hasn’t demonstrated its Copilot integration just yet, but it has shown off its own AI Chatbot that’s part of its TVs. It appears Copilot will be surfaced when LG TV users want to search for more information on a particular subject.

Samsung also has its own Vision AI brand for its AI-powered TV features this year, which include AI upscaling, Auto HDR Remastering, and Adaptive Sound Pro. There’s also a new AI button on the remote to access AI features like recognizing food on a screen or AI home security features that analyze video feeds from smart cameras.

Microsoft’s Copilot will be part of this Vision AI section. “In collaboration with Microsoft, Samsung announced the new Smart TVs and Smart Monitors featuring Microsoft Copilot,” says Samsung in a press release. “This partnership will enable users to explore a wide range of Copilot services, including personalized content recommendations.”

I asked Samsung for more information or images of Copilot in action, but the company doesn’t have anything more to share right now. I’ve also asked LG and Microsoft for more information about Copilot on TVs and neither company has responded in time for publication. Without any indication of exactly how Copilot works on these TVs, I’m going to chalk this one up as a gimmicky feature that LG, Samsung, and Microsoft clearly aren’t ready to demo yet.

  • @corrodedEnglish
    6•1 day ago

    I completely understand what you’re saying; in general, I tend to agree that if a firmware update is available, it’s best to install it. I keep the firmware up to date on all my networking equipment, and the first thing I do when I set up a new PC is install Windows updates (or apt-get update in Linux).

    I have two TVs. One in the living room, and one in the bedroom. After the brief time I had my bedroom TV connected to my network, it immediately started serving me advertisements. I hate ads with a passion. When it comes to network security, privacy probably comes second to blocking ads in terms of priority. When it came time to replace my living room TV, I first tried to repair it, but after spending too much on a replacement mainboard that didn’t do shit, I just bought a new TV. There was no way in hell I was letting it connect to the internet and download advertisements.

    I have an extensive Zigbee network for home automation, 10GB fiber links between my servers and my home office, etc. My home is very much “connected.” TVs are just one of those things that I will never, ever, under any circumstances, allow to connect to anything other than a video cable. If I’m paying $1000 or more for a device, I’ll be damned if it’s going to show me advertisements.