Chinese users of Shanghai-based Xiaohongshu, known as Rednote, welcome American arrivals to the platform.
While the exact number of downloads is unknown, the Apple store put Xiaohongshu – which does not have an official English name but means “little red book” – as the No 1 free-to-use social media platform across all free iPhone apps in the US.
The exodus of “TikTok refugees” has been spurred by mounting concerns over the app’s fate in the wake of last week’s Supreme Court oral arguments, in which the justices seemed to lean towards national security over free speech.
US influencer Nuha – who has more than 1.5 million followers on TikTok and about 135,000 on Instagram – is among those signing up for Xiaohongshu’s blend of e-commerce and user-generated content.
It’s really fun right now but I doubt it’ll last unless they do a major overhaul to help non-Chinese speakers use it.
I’m sure it will get hit with the enshitification hammer soon enough…
they already added an english language option is less than a day, it is not perfect, but they have a fast response time.
Oh it’s that new? Nice.