I want to agree, but terms like “vice” and “virtue” are subjective. To label what Cuckerberg and his ilk are doing as “virtue” signaling lends credibility to their idea that their vice is virtue. Similar to how the GOP calls themselves the party of “law and order”.
What I love most about the phrase “virtue signaling” is that when people accuse you of it they are themselves virtue signaling.
I want to agree, but terms like “vice” and “virtue” are subjective. To label what Cuckerberg and his ilk are doing as “virtue” signaling lends credibility to their idea that their vice is virtue. Similar to how the GOP calls themselves the party of “law and order”.
I don’t think of it in terms of the action being virtuous, but that they are signaling what they think is virtuous.