While I think Linus can be way too whiny at times. I think he handled the situation well if everything stated is true. He made it clear on his forum that they terminated the partnership/sponsorship. He could have made a ‘more public statement (e.g., a video on ltt)’ but as he stated, viewers probably would have raked him over the coals for doing so. It likely would have been perceived as ‘oh no! Honey stole money from me but gave you a discount. Woe is me.’

He still is too whiny as of the last few years but as a small business (very small; ~20 employees) owner myself, I kind of get it. I go out of my way to try to give my employees the best possible experience but sometimes people think I’m just taking advantage of them (despite me paying my full-time employees 1.5x my pre-tax take home rate). So I kind of get why he acts that way at times. Now, I don’t condone it, but I understand.

Edit I love what Steve from GN is doing. I reported the honey extension when this news initially came out. I have supported all his pro consumer reports/actions.