Professor Santiago Gallino specializing in retail management was interviewed last year by NPR for a piece about these tags.
While the labels give retailers the ability to increase prices suddenly, Gallino doubts companies like Walmart will take advantage of the technology in that way.
“To be honest, I don’t think that’s the underlying main driver of this,” Gallino said. “These are companies that tend to have a long-term relationship with their customers and I think the risk of frustrating them could be too risky, so I would be surprised if they try to do that.”
Rather than seeing an opportunity to use surge pricing, Gallino says retailers are likely drawn to electronic shelf tags to ensure consistency between online and in-store pricing.
Professor Santiago Gallino specializing in retail management was interviewed last year by NPR for a piece about these tags.
What a prophet.
Prices changing in the middle of a day would be risky.
Differences from online prices? Price changes while it’s in your cart? That’s false advertising.
Not even close to risky in the many towns where Walmart has driven out all the other businesses like supermarkets.