Non-profit that organizes annual Minneapolis festival cut ties with retailer after 18 years after it drops DEI policies

Summary

Twin Cities Pride raised over $50,000 after cutting ties with Target over the retailer’s rollback of diversity, equity, and inclusion (DEI) initiatives.

Target ended anti-discrimination efforts and programs supporting minority-owned businesses, prompting backlash.

The Pride group, which had Target as a sponsor for 18 years, prioritized sending a message over financial concerns.

Target’s move follows a broader corporate shift away from DEI amid pressure from the Trump administration, which has aggressively opposed such policies in both the public and private sectors.

  • @NocturnalMorning
    45•2 days ago

    Maybe we should open up a bunch of mom and pop shops again and collectively stop shopping at giant corporate stores. Probably a good idea anyway, and even better idea, let’s try to source local instead of from out of country so the environmental footprint is lower. Just spitballin here.