The president’s push against diversity programs has led many big employers to announce rollbacks, but others are defending the initiatives as good for business.

Summary

Despite conservative pressure and Trump’s executive order ending DEI in the federal government, companies like Delta Air Lines, Costco, and the Cleveland Cavaliers are maintaining their diversity initiatives.

Experts argue that DEI programs improve profitability, retention, and innovation, making them a business imperative.

Some corporations have scaled back efforts post-Trump’s re-election, fearing backlash.

However, leaders defending DEI say it aligns with long-term business success and consumer expectations.

Activists warn companies rolling back DEI may lose support from diverse customer bases.

  • ALQ
    45•18 hours ago

    I’ve had an executive membership for 15 or so years. Recently, I’d been planning to downgrade my membership because I didn’t take advantage of the benefits enough to make the price worth it.

    I changed my mind specifically because of their stance on DEI policies.

    Trump, from one “executive” to another, sincerely, fuck you.