We measured self-reported meat consumption, meat disgust (by self-report and Implicit Association Test),
IAT is phrenology of social studies. You can discard it as garbage. If a study is using IAT as methodology, it’s garbage done to gain some publication points.
A study on a group of 40 is an anecdote at best, a waste of resources at worst.
Reporting on it in on a big news website should be a crime, as it’s just a clickbait.
The article also site other studies too. (It calls the N=40 preliminary early research)
From another study with N=700:
IAT is phrenology of social studies. You can discard it as garbage. If a study is using IAT as methodology, it’s garbage done to gain some publication points.
You can read more about IAT: https://econtent.hogrefe.com/doi/10.1027/1015-5759/a000778