Summary
Tesla’s sales in Germany fell 59% in January, reaching their lowest level since July 2021, as CEO Elon Musk’s political activities may be damaging the brand.
Musk’s support for Germany’s far-right AfD and controversial remarks about the country’s history have drawn criticism. Tesla also saw declines in France and the UK, key European EV markets.
Other factors, such as production changes and inventory shortages, contributed to the slump.
Competitors like Volkswagen and BMW gained market share, and rival EV makers are actively courting disaffected Tesla customers.
As much as I hate elongated muskrat, this is Not a very good article, doesn’t really explore the reasons behind the fall and instead pushes a narrative.
AFAIK there is an overall decrease in EV sales, Tesla is also announcing the new Model Y soon which is probably having a hold off effect for new buyers, either looking for the newer model or a good deal on the older model.
And the viable alternatives from the competitors will also eat into their sales more than anything, Renault R5, new Fiat Panda, new Citroen EC3 that starts from like 20k.
Those who wanted a tesla likely already have one, the rest are taking the alternatives, that are either smaller or better built.
Tesla is going from the EV to get to a niche pick for people who like tech and fast acceleration over comfort, affordability.
There’s a big increase in EV sales and Tesla are selling 59% fewer cars than they did last year. That’s a massive slump in their fraction of the market.
Ahh you are right, I did miss that, I would expect the sales of teslas slump regardless though, because the one screen setup is retarded and now there are viable alternatives.