If you want a decent electric pickup truck from the likes of Tesla or General Motors, be prepared to drain your bank account. The non-work-truck version of the 2025 Chevy Silverado EV starts at around $70,000 before destinations and fees. The Tesla Cybertruck starts at $79,990. The GMC Sierra EV starts at $92,000. They also have massive battery packs, as big as 212 kWh on the GMC Hummer EV, for example, and deliver terrible real-world efficiency.
Consequently, the sales of electric pickups didn’t look great in 2024. Sure, the Cybertruck was the best-seller among these EVs. However, the truck was once rumored to have a million-plus reservations, and Tesla was preparing a production capacity of over 250,000 units a year. Its sales fell far short at 38,965 units, according to Cox Automotive. Plus, the hype is already cooling off. Sales of Ford’s F-150 Lightning grew year-over-year but paled in comparison to gas-powered pickups. The company has had to cut production multiple times to keep it in line with demand.
“Retail customers have shown that they will not pay any premium for these large EVs, making them a really tough business case,” Farley said.
It’s not that they can’t be built, but not at prices most people can afford. And even then people can’t easily use those trucks for things like towing a fifth-wheel camper; they won’t be getting 400 miles range while hauling a 4 ton trailer behind the truck.
Of course, saying these problems can’t be solved is a cop out. Maybe they can’t be solved now with current technologies, but we’re still very early in exploring what electric powertrains can do. Look how far we’ve come in the last ten years, and imagine what could happen in the next ten!
From the article:
It’s not that they can’t be built, but not at prices most people can afford. And even then people can’t easily use those trucks for things like towing a fifth-wheel camper; they won’t be getting 400 miles range while hauling a 4 ton trailer behind the truck.
Of course, saying these problems can’t be solved is a cop out. Maybe they can’t be solved now with current technologies, but we’re still very early in exploring what electric powertrains can do. Look how far we’ve come in the last ten years, and imagine what could happen in the next ten!