For example, Britain’s national mapping organisation’s brand is associated in our national consciousness with going to a small shop in a quaint village to get a map showing how to walk up a mountain. It’s called Ordnance Survey. If that sounds like Artillery Research to you, that’s because the project started because the king wanted to know how to accurately bomb Scotland.
Yeah, someone can do a lot of damage simply by ignoring the double yellow divider on a two-way highway.