I noticed that this actually varies depending on the target demographic.

• The ads targeting the boomers had virtually zero celebrity cameos, and focused on tugging on the heartstrings in some way. The quintessential example was one of a boomer using some Kia SUV’s ultra bright headlights illuminate a frozen pond so their daughter can go figure skating
• The ads targeting Gen X featured celebrities, but still mainly focused on the products themselves. The quintessential example was that Sketchers slip on ad with Mr T.
• The ads that targeted millennials were basically just some lame attempt at humor by a celebrity, and then the company logo slapped at the end. The quintessential example was an ad for home insurance that was just Turk and JD goofing around.
• The ads that targeted Gen Z women were massive virtue signals with a huge sense of self importance. The quintessential example was that fucking soda ad that acted like it was solving the obesity crisis.
• The ads that targeted Gen Z men were just a bunch of goofy bullshit. The quintessential example was that oreos as with the Trojan horse