She initially thought the email was fake, but after realising it was from Ticketmaster she said she does not intend to buy tickets from the company in the future, despite being a loyal customer.
Loyal customer pretty much means the same as regular concert goer.
I go to quite a few concerts and all of my tickets are bought from Ticketmaster in some form. I wouldn’t call myself loyal to them as I’m forced to choose between Ticketmaster or no concert.
100% right and I don’t doubt the woman from the article feels the same but if you want to add weight to informing a company they fucking suck you use terms like loyal or committed or something similar that adds the red flag to corporate that their actions are affecting their customer retention bottom line.
Edit: I feel I need to add, “in most cases.” Kinda hard for this to affect companies who are aloud to have monopolies over an industry because it throws customer retention concerns out the window. But I stand by my comment because I still think the verbiage used in the email is just the standard way of addressing corporate ran entities.
I have a season MLS ticket to my local team directly through the team, and everything is controlled and processed through Ticketmaster anyways. Have to log in to ticket Master through a special portal to access anything
Loyal customer pretty much means the same as regular concert goer.
I go to quite a few concerts and all of my tickets are bought from Ticketmaster in some form. I wouldn’t call myself loyal to them as I’m forced to choose between Ticketmaster or no concert.
Exactly. Is it really loyalty when you only have one option?
It sounds better than monopoly. Image is everything.
100% right and I don’t doubt the woman from the article feels the same but if you want to add weight to informing a company they fucking suck you use terms like loyal or committed or something similar that adds the red flag to corporate that their actions are affecting their customer retention bottom line.
Edit: I feel I need to add, “in most cases.” Kinda hard for this to affect companies who are aloud to have monopolies over an industry because it throws customer retention concerns out the window. But I stand by my comment because I still think the verbiage used in the email is just the standard way of addressing corporate ran entities.
I have a season MLS ticket to my local team directly through the team, and everything is controlled and processed through Ticketmaster anyways. Have to log in to ticket Master through a special portal to access anything