Valve have updated the developer guidelines for releasing a game on Steam, making it clear that the scourge of mobile gaming advertising-based business models are not going to work on Steam.
Sold to consumers as “immersion” but likely makes money on the back end from advertising.
I also imagine it creates a game preservation issue if there was some sort of disagreement or failure to extend contract. I believe that’s what happened with music licenses so I’m imagining it may be similar with in game advertising?
Full disclosure this is mostly speculation, I’m not entirely sure how all of it truly works.
Yup. I don’t play the sports games anymore but I have friends that have mentioned ads for things that are time of year based at least. Shoulda had them fuck with their consoles date to see if that was locally controlled or not lol
Sold to consumers as “immersion” but likely makes money on the back end from advertising.
I also imagine it creates a game preservation issue if there was some sort of disagreement or failure to extend contract. I believe that’s what happened with music licenses so I’m imagining it may be similar with in game advertising?
Full disclosure this is mostly speculation, I’m not entirely sure how all of it truly works.
Some of those big budget games actually have that stuff dynamic. Like they can remotely wipe/update the in-game billboards and stuff.
Yup. I don’t play the sports games anymore but I have friends that have mentioned ads for things that are time of year based at least. Shoulda had them fuck with their consoles date to see if that was locally controlled or not lol