Wait he bought a super bowl ad to sell Nazi merch?

Yeezy, the apparel brand of musician Kanye West, is using Shopify’s technology to sell the swastika T-shirt. The Ottawa-headquartered commerce firm has yet to say publicly whether it will intervene. West, also known as Ye, bought a Super Bowl ad to direct people to the website. The store currently displays a single product named “HH-01,” a white T-shirt with the black version of the swastika used by the Nazi Party.

A current Shopify employee told The Logic that another member of staff, who is Jewish, had said on the company’s internal Slack messaging service they were uncomfortable that West’s store had been allowed to remain online for such a long time. The post had a number of supportive emoji reactions underneath.

The Shopify employee, whom The Logic agreed not to name because they were not authorized to speak to the press, said they first saw an alert about West’s store on Shopify’s Slack messaging system at around 2 p.m. ET Monday. In a response to the alert, someone from Shopify’s incident response team said senior leadership was “on top of it.”

Around 30 minutes later, support staff tasked with speaking to Shopify’s merchant clients were told to give “no comment” if a merchant asked about West’s swastika T-shirt and to end the chat if they established the merchant didn’t have questions about their own store.