Sure, the app that nailed this might separate itself as the popular option for zeitgeist to grab onto, but then it distributes users to many servers (as the app itself is an aggregator that’s agnostic to server. But yes, rush of that single app becoming “Lemmy” in many people’s minds.

But you likely need to treat migration and understanding nuance of the tech as two different user journeys. Rather than solving problem though, likely better to stop and ask why we even want more users (if we even do?).