“Networking”

The realtor who helped me sell my last house posts on Facebook a lot. Pictures of interesting houses, gardens, local wildlife. NOT ads for her service or “check out this house I’m now selling” bullshit. Ostensibly, she’s just sharing cool content that’s related to her area of expertise, but it also keeps her visible to me and top of mind. If I need a realtor again I will remember her. I think much LI posting is the same shit. But there are many situations. Someone who needs to hire a lot may put out content that makes them look smart or nice to work for. Someone who is trying to get a job may post things they think will make them appear professional and engaged with their career. People with a service to sell will want to keep themselves visible at all times. A lot goes on on LI.