What would a TV ad promoting alternatives to driving look like? What if people who love cycling and progressive transportation reclaimed ideas like freedom, independence and even patriotism? We decided to give it a shot. Check out our new video, “America, It’s Just Like Riding a Bike.”
Found on war on cars mastodon: https://mastodon.social/@TheWarOnCars/114026724784302292
The issue is infrastructure in most of the US. Provide public transport, usable sidewalks, and pedestrian-safe third spaces and this problem all but goes away. I didn’t get my license until I had to move away from the city, and it sucks.
PSAs are all well and good in their intentions but nothing changes until the realistic means become available.
It’s certainly a big problem, but not the only one. Plenty of people refuse to use the public transport and bike infrastructure available to them. It’s decades of propaganda and individual-over-collective mindset that contributes to people choosing to drive, and this counter propaganda might help with that.
Source: I live in a city that’s very walkable, bikeable and has great public transport, but many still drive as their sole mode of transportation.