Russian state-controlled and pro-Kremlin outlets try to divide opponents by spreading rumours, lies, and slander while engaging troll factories, AI bots, and the like. This type of behaviour is consistent with classic psychological warfare operations. These efforts are taking up more space in the information landscape as they are made cheaper by AI and social media platforms designed to keep people glued to the screen. For the untrained eye, some Kremlin narratives could be mistaken as just ‘interesting news’ or ‘a fresh and alternative opinion’. Messages often focus on sowing division in societies between governments and people or pitting groups inside countries against each other