Danish grocery chain to distinguish European from US goods

www.dw.com

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Danish grocery chain to distinguish European from US goods

www.dw.com

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World NewsEnglish • 12 hours ago

Danish grocery chain to distinguish European from US goods – DW – 02/27/2025

www.dw.com

Billed as promoting European products rather than boycotting US ones, a Danish supermarket chain has a special label for goods from Europe. The move comes as many seek to protest Trump's aim to control Greenland.

Summary

Denmark’s Salling Group, which owns major supermarket chains Bilka, Fotex, and Netto, is introducing a black star label on price tags to mark European-made products.

The move responds to growing Danish consumer anger over former U.S. President Donald Trump’s push to gain control of Greenland.

While the company denies it is boycotting U.S. goods, the labeling system allows shoppers to favor European brands.

Similar trends are emerging across Denmark and Europe amid broader anti-Trump sentiment and concerns over potential U.S.-EU trade conflicts.

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