it seems weird to say a mainstream social media platform cult following.
I agree the word choice is a bit odd. I meant in the sense that Twitter had a dedicated userbase that used it a lot and sort of glorified it. You weren’t talking with your friends or posting online, you were “Tweeting at your mutuals”. The most succinct way I could put it was “cult”, in the same sense that movies and TV have “cult” followings: a dedicated group that enjoys and bases some part of their personality around it.
I agree the word choice is a bit odd. I meant in the sense that Twitter had a dedicated userbase that used it a lot and sort of glorified it. You weren’t talking with your friends or posting online, you were “Tweeting at your mutuals”. The most succinct way I could put it was “cult”, in the same sense that movies and TV have “cult” followings: a dedicated group that enjoys and bases some part of their personality around it.
“Cult following” refer to fanbases for obscure media, like Wraith or Ice Pirates. Star Wars does not have a Cult following.