Consumer printers are a dying market, in case you havent noticed. Sales are trending down roughly 25% over the past decade. HP itself has seen its printer revenue drop from $29B in 2008 to $18B last year. Unit sales have seen a similar decline.
This is what desperation looks like. Nothing they can do will reverse the trend–its bigger than a single company. HP has its numbers to hit… but are completely powerless to make it grow. So they do things like this, trying to slow the decline for themselves personally… but push more consumers away, accelerating the trend and the decline of their business.
Hmm. I wonder if the decline of printer use is a factor.
https://news.ycombinator.com/item?id=39089971
Only $18B, boo Fkn hoo, the line must go up is a cancerous blight…
That number is revenue, we have no idea how much, if any, profit was made.