March 5 (Reuters) - Jack Daniel’s maker Brown-Forman’s CEO Lawson Whiting said on Wednesday Canadian provinces taking American liquor off store shelves was “worse than a tariff” and a “disproportionate response” to levies imposed by the Trump administration.
Several Canadian provinces have taken U.S. liquor off store shelves as part of retaliatory measures against President Donald Trump’s tariffs.
Canadians are steering away from U.S. goods, sports events and trips following the recent imposition of tariffs, which have left them stirred, despite the deep ties between the two countries.
It says right in the article, “Canada accounts for 1% of the sales…” So I’m not one to shit on good news but I don’t think thats a problem for them. But that’s just Jack Daniel’s. Across the whole spirits, liquors, and wines industry definitely will add up.