Some things they don’t care about – e.g. Reddit, Twitter stuff – and some things they just don’t feel like they can affect. If they’re buying a new car, and every single car in their region and in their price range is selling subscriptions, then they’re going to feel like they have no choice.

Now, they do likely have choices – they could buy a used car, or they could look outside their immediate region – but those options may not address their pain points (maybe they really, really wanted a new car), or maybe they can’t afford the time to travel, etc., but the fact that less convenient choices exist don’t necessarily make people aware of them, or feel like they’re real options.

When every company you interact with, and every transaction you make, is like this, it takes up all of your spoons for dealing with this stuff. It wears down your resistance, and makes it feel like it doesn’t matter what you want, just what’s being offered.