New Starbucks Odyssey experience will offer members the ability to earn and buy digital collectible stamps (NFTs) that will unlock access to new, immersive coffee experiences
As one of the first companies to integrate NFTs with an industry-leading loyalty program at scale, Starbucks will create an accessible Web3 community that will enable new ways to engage with members and partners (employees)
wtf is an “immersive coffee experience “ and why the hell would I want one from them?
Not sure, I don’t like Starbucks. But, hypothetically, a coffee chain could offer to sell a limited number of NFTs to their customers that would allow those customers to get discounts on future purchases.