“Marketing” here being entirely incidental is the point, that the products appeal to youth simply by existing. To my knowledge, there aren’t any literal advertisements going around to young people like those ridiculous Juul ads 5 or so years ago. Talking about specific types of imagery or colours on packaging, or the types of flavours used in a flavoured product as “marketing” is using an umbrella term to suggest intent to actively market to kids, but that isn’t a thing that’s happening.
“Marketing” here being entirely incidental is the point, that the products appeal to youth simply by existing. To my knowledge, there aren’t any literal advertisements going around to young people like those ridiculous Juul ads 5 or so years ago. Talking about specific types of imagery or colours on packaging, or the types of flavours used in a flavoured product as “marketing” is using an umbrella term to suggest intent to actively market to kids, but that isn’t a thing that’s happening.