US smartphone shipments declined 24% YoY in Q2 2023, according to Counterpoint Research’s Market Monitor data. This was the third consecutive quarter of YoY declines. Android brands like Samsung, Motorola and TCL-Alcatel saw the steepest declines in shipments, while Apple’s shipments were more resilient. As a result, Apple’s share of shipments increased YoY.
Less benefit to upgrading every 12-24 months + Samsung copying apple every turn.