Some of the backlash cited in the article seems out of touch, this in particular:

User @akishmz tweeted: “Summer to remember that to the Barbie film team and to Hollywood more than 200,000 death by the end of 1945 (and half a million so far) by two atrocious bombs are something they feel comfortable joking about to promote their precious summer blockbuster.”

I must have missed the part where these memes are making jokes about the bombings of Hiroshima and Nagasaki.