Why YSK: With minimal friction to your purchasing process you can find hidden discounts (sometimes big ones!) for items online or through app purchases.
Especially for larger items you are purchasing online. After going through the entire process of purchasing an item and then stopping just before the “Complete/Place Order” button sometimes will trigger marketing to reach out with bigger discounts.
Same goes for some app subscriptions. If you plan on upgrading an app, while inside the app, sometimes dismissing the first price or offer will trigger a better discounted offer.
oh yeah i’ve seen one of those “you left something in your cart, you want it for 10% off?” kinda emails before.
Yep, and sometimes it can be triggered by “intending” to leave the site either by navigating away from the cart or moving your cursor towards the tab’s “X” button - you don’t always have to close out of the tab.