@[email protected] to Formula 1 • 1 year agoF1 Rumour: Huge Fashion Brand To Take Over AlphaTauri Title Sponsorship Rightswww.si.commessage-square16fedilinkarrow-up145arrow-down10file-text
arrow-up145arrow-down1external-linkF1 Rumour: Huge Fashion Brand To Take Over AlphaTauri Title Sponsorship Rightswww.si.com@[email protected] to Formula 1 • 1 year agomessage-square16fedilinkfile-text
It has been reported that Hugo Boss will be taking over the title sponsorship rights of the AlphaTauri team.
minus-square@BoomBoomLemonlink3•1 year agoI don’t think Hugo Boss is a great fit for the overall Redbull brand.
minus-square@o_olilinkEnglish2•1 year agoI mean, does it have to be? If they take over the sponsorship then it’s not like it’s co-branded. There would just be the Hugo Boss F1 team. Casual viewers wouldn’t even know the connection to RB.
I don’t think Hugo Boss is a great fit for the overall Redbull brand.
I mean, does it have to be? If they take over the sponsorship then it’s not like it’s co-branded. There would just be the Hugo Boss F1 team. Casual viewers wouldn’t even know the connection to RB.