‘Change for the heck of it’ gives idiot execs trying to justify their jobs a raging hard-on. It also pleases the idiots trying to maximize profits on something that’s already maximized, as if destroying brand equity will draw in ‘new customers through a fresh new look and image!’

No, it’ll only waste money on failed marketing for your rebrand, confuse existing customers, and make your business look more transient and, as a result, less likely to stand the test of time.