• @LordOfTheChia
    link
    1421 year ago

    While the title of the story is interesting, this tidbit was buried further down:

    Sound of Freedom" surprised critics by smashing box office projections, grossing more than $150 million so far. The film had a $14.5 million budget. Social media users have suggested that the film is using “astroturfing,” a practice of buying up hundreds of tickets to make theaters appear sold out, to inflate its success.

    Several TikToks have gone viral showing “Sound of Freedom” theaters that were supposedly sold out completely empty once the movie begins.

    • @Earthwormjim91
      link
      811 year ago

      That’s how a ton of politicians “NYT best sellers” books are done. They’ll use campaign funds to buy up a ton of books and then give them out for free at rallies and shit.

    • @[email protected]
      link
      fedilink
      361 year ago

      They’re also asking people who do see it to “donate” an extra ticket’s worth of money to them to supposedly allow someone else to see it. The grift never ends.