This is a repost. I am not the original author (see disclaimer at the bottom).

G’day Curd Nerds! I’d like to tell you about a bit of hobby drama that is not so much a tempest in a teapot as it is a bit of a ripple in a teacup. It’s drama that’s so small, in such a peaceful little corner of the internet that I almost hesitate to bring it here- except, the resolution has such a unique blend of petty and wholesome that I thought perhaps others might find the story diverting.

The ingredients:

First, the Cheeseman: On youtube, there is a man whose entire channel revolves around cheese. His name is Gavin, and telling you this is not doxxing because that is literally his channel name. You can find his channel here: https://www.youtube.com/c/GavinWebber/featured However, in the spirit of not using real names (even ones so thoroughly public), I will be referring to him here as The Cheeseman.

I came across his channel in March and got hooked on his videos because literally all he uploads (aside from Q&A livestreams) is videos where he walks through cheesemaking recipes, explaining the process the whole time in a very mellow, soothing voice, and tasting videos for the cheeses he’s made. His videos are very calming, and exactly what I needed because, y’know, pandemic. His channel has 251K subscribers, which is nothing to sneeze at, but also not enormous. It’s also home to one of the most generally positive comments sections of any I’ve seen; I don’t often read comments sections so it’s very possible I’ve missed things, but generally all I see is positive comments and conversations among folks who have attempted to make the cheeses in the videos.

Next, the cheese: Grana Padano

Grana Padano is a type of Italian cheese similar to Parmigiano-Reggiano. It’s a hard cow’s milk cheese with a grainy, crumbly texture. It’s also PDO, that is “Protected Designation of Origin”, and has been since 1996. Essentially, just like champagne is only champagne if it comes from the Champagne wine region of France, otherwise it’s just sparkling wine (and Destiel is only Destiel if it comes from Supernatural, otherwise it’s just sparkling bury your gays), Grana Padano is only Grana Padano if it comes from the Po river valley in northern Italy, otherwise you cannot use that name to describe a cheese.

Which brings us to: The Consortium for the Protection of Grana Padano Cheese

This is a legally-recognized group whose purpose is “preserving Grana Padano and its Protected Designation of Origin (in Italian, Denominazione di Origine Protetta or DOP) status; in promoting it, supporting its development and taking care of its interests and in providing correct information to the public.” You can view their website here:

https://www.granapadano.it/en-ww/the-consortium.aspx

They have all kinds of detailed explanations of exactly who they are and so forth, but the salient details for the purposes of this drama are that 1) these are the people who make the cheese, and have a vested interest in keeping tight control over the name, and 2) they do have the legal authority to do so. For the purposes of this writeup, I will be referring to them as The Consortium.

Step 1: Warming The Milk

So a while back, the Cheeseman had uploaded a video entitled “How to make Grana Padano Style Cheese”. I don’t have the exact date the original video was uploaded, nor can I link to it, because it has now been taken down, however I can deduce that it must have been uploaded about 15 moths ago, which would have been sometime in August 2019. Because most cheeses take time to age, the Cheeseman generally uploads an initial preparation method where he makes the cheese, and then after aging for the prescribed length of time, he uploads a second tasting video where he shares the results of aging the cheese. The tasting video for the Grana Padano Style cheese went up October 17, 2020, and is viewable here: https://www.youtube.com/watch?v=z1Qj2i3PMy4 The video description indicates a 14-month aging period.

In the original video, the Cheeseman makes it very clear multiple times that the cheese he is making is inspired by Grana Padano, and is intended to be as close as he can get to the style of this cheese, but no matter how close he gets, it can never be called Grana Padano because of the PDO status. However, that wasn’t good enough for the Consortium.

Step 2: Curdling

Three days ago on November 26, the Cheeseman uploaded a video, viewable here: https://www.youtube.com/watch?v=M_AzMLhPF1Q&t=2s

In it, he shares that he was sent a cease and desist letter from “an intellectual property company” on behalf of the Consortium, wherein they declare that the Cheeseman’s video “is a clear infringement of the Consorzio’s intellectual property rights.” They go on to say that “Indeed, your video seems to describe how to create counterfeited replicas of Grana Padano.”

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Let us all take a moment to contemplate the implications of counterfeit cheese.

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Ok moment over.

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They conclude by “kindly asking” for the removal of the video within 5 days of the receipt of the letter, and caution that if he fails to comply, they “will not hesitate to take the necessary steps to ensure the protection of its trademark rights.”

The Cheeseman included in the description of the video a link to the PDF of the letter, which you can view there, if you’re so inclined (there’s not much more there than what I’ve included, though). I’ve chosen not to include it here directly because even though he posted it himself, it still includes some personal information and I’d prefer not to link to it directly.

After reading the letter out, he talks a bit about the letter and the original video, playing the snippets where he specifies that he is not and cannot make true Grana Padano cheese due to the PDO nature of the cheese; however he theorizes that he must have gotten pretty close with his recipe based on their concern over “counterfeit replica cheese”. He concludes by encouraging his audience to go check out his original Grana Padano video soon if they’re interested, because he does intend to comply with the takedown request and remove the original video exactly within the timeframe requested (and no sooner).

Step 3: Pressing and Draining

This is where things get interesting, because at this point, the Cheeseman shares that the Consortium has actually apologized to him.

The very next day on November 27, 2020, the Cheeseman uploaded a video (viewable here: https://www.youtube.com/watch?v=7Xy_KkZDiTE ) updating his audience on the Grana Padano situation. You see, he received a letter from the Director General of the Consortium in reference to the cease and desist letter, and the Cheeseman’s video on the subject. As with the previous video, the Cheeseman linked to a PDF of the letter right in the video description, and although I will pull some quotes from it, I will refrain from linking it directly here. Basically the gist of it is that they were aware of his video and were going to let it slide (and indeed, it had been up for over a year unchallenged), however the video had been “reported to us […] by our direct superiors at the Ministry and the EU Committee.”

The Director General went on to say “We had not intervened before because your good faith is clear from your video and we are very sorry to see you and your community so angry towards us.”

The Cheeseman responds: “Well personally I’m not angry, but the community has spoken I suppose, [Director General], that’s just what they do on the internet” (This is, quite possibly, the most understated and true description of the internet that I have ever heard.)

The Director General adds a postscript:

“Ps. On a further note, you didn’t quite get the “real recipe” of Grana Padano…it is “slightly” different [smile emoji] So if ever you come to Italy, once this awful pandemic is over, we would like you to be our guest and we will take you to one of our dairies, where one of our master cheesemakers can teach you all the tricks of the trade.”

The Cheeseman’s response to this is gracious, but reaffirms that he doesn’t believe he’s in the wrong, and shares his intension to re-upload a “grainy Italian hard cheese” video.

Step 4: Aging the Cheese

As promised, yesterday (November 28, 2020), the Cheeseman reuploaded his Grana Padano cheesemaking video under the name “Chease & Desist Style Cheese with Taste Test. To Italy with Love 💛” viewable here: https://www.youtube.com/watch?v=vqPP24IU1to

It is, as promised, exactly the same as the original video, except he’s dubbed over every instance of “Grana Padano” within the video with “Chease and Desist”. He’s also combined the making video with the later tasting video, although the original taste test video was not specifically mentioned in the original cease and desist letter, nor was it ever requested to come down. Indeed, as I mentioned earlier, that original tasting video (with the name of the cheese unaltered) is still up, and as a matter of fact, it shows up in the first page of google results for Grana Padano!

Tasting Notes:

If you’ve read all this, I hope it’s brought some amusement. I know it’s not as dramatic as most stuff in this sub, but a small-time home cheesemaker getting communication directly from an international cheese consortium was a level of absurd that I had to share. If there are any further developments and if people are interested, I will be happy to provide updates.

[edited to add the link to the apology video]

[edited again because I messed up numbering my steps and it was driving me nuts]

Disclaimer

This is a repost from reddit. I really missed this sub so I decided to post some top articles from time to time until hopefully one day this community will be large enough to produce its own content.

Read the original here