Ultra-processed foods (UPFs) have more in common with cigarettes than with fruit or vegetables, and require far tighter regulation, according to a new report.
UPFs and cigarettes are engineered to encourage addiction and consumption, researchers from three US universities said, pointing to the parallels in widespread health harms that link both.
UPFs, which are widely available worldwide, are food products that have been industrially manufactured, often using emulsifiers or artificial colouring and flavours. The category includes soft drinks and packaged snacks such as crisps and biscuits.
There are similarities in the production processes of UPFs and cigarettes, and in manufacturers’ efforts to optimise the “doses” of products and how quickly they act on reward pathways in the body, according to the paper from researchers at Harvard, the University of Michigan and Duke University.
One of the authors, Prof Ashley Gearhardt of the University of Michigan, a clinical psychologist specialising in addiction, said her patients made the same links: “They would say, ‘I feel addicted to this stuff, I crave it – I used to smoke cigarettes [and] now I have the same habit but it’s with soda and doughnuts. I know it’s killing me; I want to quit, but I can’t.’”
Learn about how the human body processes carbohydrates. Then learn about what a truly “normal” amount of carbohydrates for a human to consume on a daily, weekly, annual basis is. Finally, compare that amount of “normal” carbs to the amount in a single bowl of Cheerios. Subtract the dietary fiber involved if you need precision. But the basic comparison is so obviously skewed that the dietary fiber part of the calculation is barely more than a rounding error.
Cheerios don’t need “banning” for any of the reasons we prohibit or control the sale of truly hazardous or life-threatening materials. Nobody said that is what is needed. Overconsumption of carb-heavy foods like Cheerios are bad for our health on a time scale measured in years or decades. Drinking drano is bad for your health on a time scale measured in seconds. Don’t get it twisted. Nobody’s treating eating cheerios like drinking drano. Insinuating such a thing is happening is simply incorrect and not a valid argument.
Humans need to eat more green things and eat less carbs. We need companies that serve human needs to truly serve the real human needs, not lie about the exploitable bugs in human cognition, pretend they’re “needs”, and try to say there’s nothing wrong with encouraging people to over-consume to the point of morbid obesity just to pump the shareholders’ stocks a few cents higher.
That’s the basic message. Humanity is more important than profit margins.
Yeah, and no one is saying that either.
We all agree people need to eat healthier. Targeting “ultra-processed foods” is a stupid way to accomplish that. It would backfire completely, and cause more problems than it would solve.
Then let’s hear your genius, sure-fire, guaranteed-to-work idea that’s been built on high-quality research and rigorous data collection methodology.
You clearly don’t know how ridiculously stupid the entire food labeling regulations process is. All because CEOs refuse to do reasonable, rational things that are better for human beings than their stock price.
The problem here isn’t the regulations. The problem is the failure to recognize that every regulation is written in somebody’s blood. So, how many people is the “right” number of people who need to die of preventable causes before we conclusively say “maximizing addictive properties in food” is no longer a business practice we’re willing to accept as a nation? Do 100 people need to die? Thousands? Do you need to see millions of dead bodies piled up end-over-end like cord wood before you recognize that, gosh golly gee, maybe we should listen to scientific opinions over corporatist scumbag opinions?