YouTube is a great place to find all sorts of wildlife content. It is not, however, a good place to find viewers encouraging each other to preserve that wildlife, according to new research led by the University of Michigan. Out of nearly 25,000 comments posted to more than 1,750 wildlife YouTube videos, just 2% featured a call to action that would help conservation efforts, according to a new study published in the journal Communications Sustainability.

YouTube is a great place to find all sorts of wildlife content. It is not, however, a good place to find viewers encouraging each other to preserve that wildlife, according to new research led by the University of Michigan. Out of nearly 25,000 comments posted to more than 1,750 wildlife YouTube videos, just 2% featured a call to action that would help conservation efforts, according to a new study published in the journal Communications Sustainability.

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  • FarraigePlaisteaċ (sé/é)
    0·
    14 days ago

    The thing you’re missing is that your arguments are not of much use until they’re backed by quality evidence - not general consensus or vibes. If it’s good data, I’d argue that it’s worth having. Argue for our limitations and we risk achieving them.

    • CameronDev@programming.dev
      1·
      14 days ago

      I buy that argument, and have made it often for other research topics, but this one is just so far into “water is wet” territory that its pointless.