The same way? There’s thousands of words in the English language with the same pronunciation and different spellings. This isn’t the dunk you think it is.
Besides, gif existed first. If JIF wanted to use the name without confusion maybe they should have come out first (missed it by half a decade) or come up with a catchy phrase.
How do you pronounce JIF, then? (That’s the JPEG Interchange Format.)
Gif, clearly.
The same way? There’s thousands of words in the English language with the same pronunciation and different spellings. This isn’t the dunk you think it is.
Besides, gif existed first. If JIF wanted to use the name without confusion maybe they should have come out first (missed it by half a decade) or come up with a catchy phrase.