I recently posted a thread about an old movie from the 1950s (12 Angry Men), and provided spoiler warnings. More than one person replied jokingly that they were grateful for the spoiler warning for a 70-year-old movie. I’ve heard the same comment in one form or another many times over the years, and I really don’t get it.
What’s the expectation here? That we’re all LLMs who’ve been trained on every movie released prior to 2010? It would be literally impossible to watch every film - even excluding obscure or foreign films - that humankind has produced since the beginning of cinema. I’m a huge movie fan who watches 2 or 3 new (to me) movies a week from pretty much every era, but I had only watched this very famous movie from the '50s in the last year, because I’m not a magic space baby with a brain containing all of the film scripts in history. The more films that are made every year, the less they will be watched by future generations, because time is a straight line and we haven’t figured out how to pause the fucker yet so we can all catch up on 100 years of film.
I’m grateful that this old movie hadn’t been spoiled for me, because I wasn’t even an itch in my father’s nutsack, nor he in his, when the film was first released. But the jokes in that thread would seem to imply that I would have had no right to be annoyed if the film had been spoiled for me, because… what? I should have had the good sense to be born during the depression instead of the '80s? I should have a working knowledge of every story every told prior to my birth? The fact that this very famous and very old film hadn’t been spoiled for me shows that even very famous and very old movies don’t automatically weave themselves into the fabric of your reality by the mere force of time itself. I had no clue what the movie was about beyond the very basic premise, because even spoilers for old movies are hard to come by when there’re so many movies in existence. The jokes would only make sense if the opposite were the case.
If you care about spoiling films for other people, then there is really no time frame for a film’s release that makes it ‘fair game’. People have varied and unpredictable lives when it comes to the media they’ve consumed, and more often than not they’re busy watching the current output of Hollywood rather than watching their grandparents’ favourite films featuring actors who are all long dead, and before colour image was even technologically possible. The noble spoiler warning should be eternal.
And all of the above also applies to novels, plays, TV shows, video games, and anything else where spoilers might ruin one’s first taste of it. Spoiler warnings are free, but they can conjure great cultural value seemingly out of thin air for those who are protected by them.


This just ignores that being concerned about spoilers has existed for longer than modern marketing strategies. People have been concerned about having their first-time experience with a piece of media spoiled since at least the 50s. The end credits to Henri-Georges Clouzot’s 1955 film Les Diaboliques includes a card with an early anti-spoiler message from the director. Similarly, Alfred Hitchcock asked audiences not to reveal the ending of his 1960 thriller Psycho, saying “Please don’t give away the ending, it’s the only one we have.” The term “spoilers” itself in that context has been around since the 70s.
People still cared about having the story of certain story-rich games spoiled way before games were able to be patched after the fact and it became normal to ship out a buggy, unfinished mess.
It’s simply that some people care about having an untarnished first experience and feeling that wow moment of a plot twist being revealed in the way it was intended. That’s all there is to it. It isn’t some hairbrained conspiracy
And , I’ll be the first for you. I’ve only read Lord of the Rings and the Hobbit once because I find it incredibly boring to re-read a story that I have already read before because I know how the story goes already. I would much rather read something new than go back and re-read something.