In 2024, the Biden administration revised labeling rules, with the new requirements going into effect earlier this year. The updated labels will include the language: “Born. Raised. Harvested. Processed.”

“Our great patriot ranchers and producers grow, raise and harvest the world’s safest, most affordable and abundant food supply,” USDA Secretary Brooke Rollins said. “American consumers want to support America by buying American, and this label will strengthen our food supply chain through transparency, fairness and trust. This new standard ensures producers who invest in a fully American supply chain can compete fairly, and it gives consumers the confidence they deserve about the food they bring home.”