In both physical & digital copies of video games: when I’ve visited an store, upon looking at the price tag (they range at 90 AUD or more for a copy, seriously?!) I’ve also browsed through their Steam store front which isn’t any better, 110-30 AUD for a digital license?! When you consider regional pricing, they end up costing more than USD (depends, like a +20% increase which is insane to me). To put it into perspective, games are cheaper in my country than they are in Australia.
If it were as easy as that every game would follow the expense route. But many games on steam are below the au/us conversion rate.