Speaking during a Summer Game Fest interview with Game Business Live (via GameSpot), Microsoft's recently installed Xbox chief strategy officer, Matthew Ball, spoke about the impact of...
To be fair, Gamepass had 34 million subscribers before the price hike, so as long as they drove away less than 11 million, Microsoft still comes out on top after their 50% hike while having to provide services to fewer accounts.
Yeah, but from a business perspective the whole reason they raised the price was to make more money, not the same amount they made before. Their projected profits were probably based on current users so breaking even or not reaching those projected profits would be considered a huge failure.
To be fair, Gamepass had 34 million subscribers before the price hike, so as long as they drove away less than 11 million, Microsoft still comes out on top after their 50% hike while having to provide services to fewer accounts.
Yeah, but from a business perspective the whole reason they raised the price was to make more money, not the same amount they made before. Their projected profits were probably based on current users so breaking even or not reaching those projected profits would be considered a huge failure.
They’d have taken a certain level of loss into consideration when they made the change.
They definitely wouldn’t want to break even on profits though.
Are they really that naive and stupid?
Have you seen the state of Windows?