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GamesEnglish · 5 days ago

Electronic Arts has launched EA Advertising, a way for brands to integrate ads in games

www.eurogamer.net

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MassMedia

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Electronic Arts has launched EA Advertising, a way for brands to integrate ads in games

www.eurogamer.net

Innerworld to

GamesEnglish · 5 days ago

106

cross-posted to:
MassMedia

EA launches new advertising platform enabling brands to "integrate directly into gameplay", but insists it won't "disrupt" the player experience

www.eurogamer.net

EA has launched new platform designed to make it easier for advertisers to integrate ads into its catalogue of games.

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janewaydidnothingwrong
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4 days ago
Whenever they do something like this it’s just a nail in the coffin for me and I am that much less incentivized to ever buy their games

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