EA launches new advertising platform enabling brands to "integrate directly into gameplay", but insists it won't "disrupt" the player experience
www.eurogamer.net
EA has launched new platform designed to make it easier for advertisers to integrate ads into its catalogue of games.
  • bitjunkieEnglish
    1·
    11 hours ago

    Seriously? I’m only about halfway through the Life is Strange series, but it’s been fantastic so far and Lost Records just came out last year and looks amazing. To each his own, but I hope they are able to crowdfund or some other alternative if Tencent drops them.