I believe they are designing for the east Asian market, where the bulk of these cars will be sold. Over there the prestige element is more important than BMWs history or classic design beauty.
For some reason big aggressive grills are the way of the future. Personally I hate this trait, give me an E21 any day of the week.
BMW’s industrial design has really gone downhill over the past 5-10 years. What is going on over there?
I believe they are designing for the east Asian market, where the bulk of these cars will be sold. Over there the prestige element is more important than BMWs history or classic design beauty.
For some reason big aggressive grills are the way of the future. Personally I hate this trait, give me an E21 any day of the week.