It reduces the prestige a nation can garner from success at the games. Think about all the soft power Russia accumulated at Sochi with their many wins thanks to their doping program.
It made Russia look powerful and resurgent to the outside world, which attracts other nations into their sphere of influence. It also is a distraction from rights abuses and political retaliation. Here’s an article about Saudi Arabia’s use of sports washing.
It reduces the prestige a nation can garner from success at the games. Think about all the soft power Russia accumulated at Sochi with their many wins thanks to their doping program.
How does that give Russia soft power?
It made Russia look powerful and resurgent to the outside world, which attracts other nations into their sphere of influence. It also is a distraction from rights abuses and political retaliation. Here’s an article about Saudi Arabia’s use of sports washing.
https://www.france24.com/en/20200102-saudi-uses-sports-soft-power-as-lever-of-influence
That influence is diminished when the whole world is reminded repeatedly that your athletes cannot compete under your flag.